I love Swedish Fish.  Back in my college days, I would always bring a few Costco sized boxes to my dorm or apartment, as the little red treats are not just tasty, but a good conversation starter.  As in:
“Hey, are those Swedish Fish?”
“Why yes. Yes they are.”
“I love Swedish Fish!”
“So do I! Please, help yourself, and let this be the beginning of a wonderful friendship.”

Back to the present, I saw this in a store not too long ago, and I was intrigued:

Swedish fish aren’t just fish? That’s right, meet the rest of the family:

Joining the classic red fish, now there’s a blue dolphin, a yellow starfish, a green whale, an orange seahorse, and a purple something-or-other.  (A puffer fish, maybe?)

So what’s the verdict? The dolphins are alright, the purple things were so-so, and I was not particularly impressed by the rest of the aquatic family. Swedish fish are red and chewy and amazingly delicious, and I simply have no need for any other gummy sea creatures.