
n Thursday of last week, after I collected our mail, I noticed something on our front door. It was a pamphlet saying that our house had been selected to participate in the Nielsen ratings system. As TV junkies, Courtney and I were obviously excited. If we had a Nielsen box in our living room, what we watched could have an impact on what shows stay on the air. The power! We were drunk on it almost immediately.
The next day, on Friday, I called the woman who left her card on our door. She asked me if we had cable, and if we had someone in our home under the age of 18. I answered yes, which were apparently the right answers, because she told me she would come by the next morning to go over all of the information in person. It was all happening so fast!
Saturday morning, the nice woman from Nielsen came to our house to go over some of the details of the program. They install some equipment in our TV, and when we sit down to watch television, Courtney and I (and Eli, if applicable) push a button that indicates how many of us are actually watching what’s on the tube. Because the number of people who actually have these boxes is fairly low, we represent a large number of television viewers in the region, and so recording the data of what we watch is pretty important. On top of that, for our “trouble,” we even get a small stipend of cash!
As the nice woman took down our information, I got a little anxious when she asked me what I do for a living. But I answered the question honestly, there was no incident, and she left us saying that she would be in touch on Monday to schedule an appointment to do the installation.
We were ecstatic.
The following day – yesterday, to be exact – we got a call from the Nielsen woman. It turns out that my career does in fact preclude me from participating in the Nielsen ratings system.
Bummer.
It’s a shame, but I can see that my job does make for a pretty obvious conflict of interest. Now, I usually watch any show I work on as a general rule – mostly to show Courtney what I’ve been working on – but if my viewings were really being counted, I’d be sure to watch each of my show’s premieres and every subsequent repeat airing. They tell you that you have to keep your participation in Nielsen a secret, because media people will try to influence what you watch to affect the ratings if they somehow find out that you have a box. But what if a media person is living IN THE HOUSE WITH YOU? <cue horror movie music>
So I get it. Still, it would be nice to have some kind of impact on what shows get canceled and which ones don’t. Of course, I don’t understand why, given current technology, Nielsen boxes are still necessary at all – shouldn’t there be a simple digital way to monitor what everyone with a cable box/satellite hook-up is watching? You wouldn’t get how many people are there in the room, but at least that way there would be an accurate count of how many TV’s are tuned in to the Lost finale, or whatever.
Sour grapes? Maybe a little.
At least this way I can tell people about it.